The Six Disciplines of Agile Marketing
Online Agile marketing training that you can take at any time, wherever you are, at your own pace and that qualifies for ICP-MKG certfication from IC-Agile.
Everything you need to learn and apply Agile marketing as well as ICP-MKG certification
60 video lessons totalling over 5 hours of instruction
32 assignments which allow you to practice the skills of Agile marketing
13 quizzes which reinforce your learning
6 case studies
18 other lessons including 12 additional reading guides
0.1 - Welcome
FREE PREVIEW0.2 - Who This Course is For
FREE PREVIEW0.3 - What's driving the adoption of Agile in marketing?
FREE PREVIEW0.4 - Why You Need to be an Agile Marketer
FREE PREVIEW0.5 - What You'll Learn in this Course
FREE PREVIEW0.6 - Test your learning
FREE PREVIEW0.7 - Additional Benefits of Taking This Class
FREE PREVIEW1.0 - Assignment - Introduce Yourself
1.1 - What Is Agile Marketing?
1.2 - The Values of Agile Marketing
1.3 - The Principles of Agile Marketing
1.4 - What Agile Marketing is Not
1.5 - Agile Marketing & Modern Marketing
1.6 - VUCA - Volatility, Uncertainty, Complexity, and Ambiguity
FREE PREVIEW1.7 - Assignment: Examples of VUCA from your own marketing experience
1.8 - Test your learning
1.9 - Assignment - Explain Agile Marketing to Others
1.10- Additional Resources
2.1 - Why It's Important to Build Support
2.2 - Scenario 1 - Management likely to be receptive
2.3 - Scenario 2 - Management not likely to be receptive
2.4 - Scenario 3 - It starts with you
2.5 - Test your learning
2.6 - Assignment - How will you sell Agile Marketing in to your organization?
3.1 - The Six Disciplines of Agile Marketing
3.2 - The Four Shifts of Agile Marketing
4.1 - Getting alignment with your team
4.2 - Assignment - Find Your Why
4.3 - Align with other parts of the business
4.4 - Assignment - Discussions with other parts of the business
4.5 - Case Study - SpaceSaver Corp
4.6 - Assignment: Reflect on Spacesaver case study
4.7 - Align with Customer Needs and Wants
4.8 - Assignment - The marketing model canvas
4.9 - Test your learning
4.10 - Additional Resources
5.1 - Skill set teams vs cross-functional teams
5.2 - Different approaches to organizing cross-functional teams
5.3 - Transitional strategies for moving to cross-functional teams
5.4 - Assignment - Silos game
5.5 - Case Study - Best Buy Canada
5.6 - Assignment: Reflect on Best Buy Canada case study
5.7 - Test your learning
5.8 - Assignment: Critically evaluate marketing organization structure alternatives
5.9 - Additional Reading
6.1 - Introduction to Kanban
6.2 - Principle 1: Visualize the workflow
6.3 - Assignment: Build a workflow
6.4 - Principle 2: Limit Work in Progress (WIP)
6.5 - Assignment: Adding and using Work in Progress (WIP) limits
6.6 - Principle 3: Measure and Optimize Flow
6.7 - Principle 4: Make Process Policies Explicit
6.8 - Assignment: Add Process Policies to Your Board(s)
6.9 - Principle 5: Implement Feedback Loops
6.10 - Principle 6: Improve Collaboratively and Experimentally
6.11 - Portfolio Kanban
6.12 - Test your knowledge
6.13 - Additional Resources
7.1 - Overview of Scrum for Marketers
7.2 - User stories, deliverables, and delivery increments
7.3 - Assignment: Writing user stories and creating a backlog
7.4 - Sprint planning
7.5 - Assignment: Run a Sprint Planning Session
7.6 - Sprint Reviews
7.7 - Assignment: Hold a Sprint Review
7.8 - Scrum reporting and measurement
7.9 - Sprint Retrospectives
7.10 - Assignment: Course Retrospective
7.11 - Virtual Agile point game
7.12 - Test your learning
7.13 - Additional Resources
8.1 - Eliminating Scrumbut
8.2 - Scrumban basics
8.3 - Which to use: Scrum, Kanban, or Scrumban?
8.4 - Case Study RedX
8.5 - Assignment: Relect on RedX case study
8.6 - Test your learning
8.7 - Assignment - Which will you choose and why?
8.8 - Additional Resources
9.1 - Introduction to Validated Learning
9.2 - Building a Validated Learning Backlog
9.3 - Assignment: Build Your Own Validated Learning Backlog
9.4 - Value Propositions and Validated Learning
9.5 - Assignment: Create a Value Proposition
9.6 - The LIFT Model for Conversion Optimization
9.7 - Assignment: Apply the LIFT Model to a Portion of Your Website or Mobile App
9.8 - Prioritization Methods: ICE, RICE, and BRICE
9.9 - Assignment: Prioritize your validated learning backlog
9.10 - Assignment: Getting feedback from your audience
9.11 - Test your learning
9.12 - Additional Resources
10.1 - Brand damage preparedess
10.2 - Opportunity preparedness
10.3 - Responding to competitive challenges
10.4 - Case Study: Roland Smart on Adapting to Change
10.5 - Assignment: Reflect on the Roland Smart case study
10.6 - Test your learning
10.7 - Additional resources
11.1 - Modern marketing is about experiences
11.2 - The Agile approach to creating remarkable customer experiences
11.3 - Case Study: Vail Ski resorts Epic Mix
11.4 - Reflect on the Epic Mix case study
11.5 - Test your learning
11.6 - Assignment: Delighting customers through remarkable customer experiences
11.7- Additional resources
12.1 - Doing Agile vs Being Agile
12.2 - Shift 1 - Moving from a focus on outputs to a focus on outcomes
12.3 - Shift 2 - Moving from a campaign mentality to a mentality of continuous improvement
12.4 - Shift 3: Moving from an Internal Focus to a Customer Focus
12.5 - Shift 4 - Moving from Top-down decision making to de-centralized decision making
12.6 - Case Study Deseret Digital
12.7 - Assignment: Reflect on Deseret Digital case study
12.8 - Test your learning
12.9 - Assignment: How will you adopt an Agile mindset?
12.10 - Additional reading
13.1 - Using personas
13.2 - Assignment: Build your key personas
13.3 - Using a customer journey map
13.4 - Assignment: Build a customer journey map
13.5 - Selecting tools for Agile marketing
13.6 - Test your learning
13.7 - Additional resources
14.1 - Putting It All Together
14.2 - Assignment: Putting It All Together
14.3 - Assignment: Create your own agile marketing adoption plan
14.4 - Sustaining Agile marketing
15.1 - Congrats! Here's what's next...
15.2 - How you'll get your certification from IC-Agile
15.3 - More resources for you
15.4 - Before you go...
Jim Ewel